Professional Experience

 

KMFA Classical 89.5 (2017-present)

Marketing and Engagement Manager (Jan. 2019 - present)

  • Manage content and schedule for all newsletters, e-blasts, and other marketing materials across multiple departments

  • Manage KMFA’s social media presence, creating content and responding to all listener questions, complaints, and requests

  • Manage all content updates to the KMFA website

  • Create in-house digital collateral for print and web

  • Manage KMFA’s rotating banner ads, on-air mentions, ad submissions, and swag purchases in support of sponsored promotions and arts partnerships

  • Research and book composers and ensembles for KMFA’s New Music Mixer happy hour series

  • Manage the day-to-day schedule and on-site logistics for KMFA events, outreach activities, and educational programs

  • Manage the hiring, recruiting, and day-to-day work of interns and volunteers to work directly with the marketing department on community events and engagement

  • Create new written and video content in collaboration with the programming department

  • Additional marketing department operational duties (see below)

Marketing and Engagement Assistant (Jan. 2017 - Dec. 2018)

  • Manage social media presence across four platforms (Facebook, Twitter, Instagram, LinkedIn)

  • Administer day-to-day website updates including creating events and pages, menu management, and compatibility optimization

  • Edit copy for press releases, website content, and other external communications

  • Compile, format, and edit content for bimonthly newsletter, weekly events emails, and daily playlists

  • Track social media, website, and mobile app metrics and compile into monthly reports

  • Maintain KMFA's rotating website banner ads in support of sponsored promotions and arts partnerships

  • Write feature articles for KMFA website

  • Create and edit video content

  • Design digital media for web and print

  • Assist in the planning and execution of community engagement and donor events, in partnership with marketing director and development department (including A/V support)

Sightlines Magazine (2018-present)

Writer

Cordova Quartet (2013-2016)

Cellist and Managing Partner

  • Established and managed Cordova Quartet, LLC

    • Oversaw finances and budgeting

    • Wrote performance contracts

    • Managed quartet travel logistics

  • Built and maintained quartet website

    • Regularly updated biographies, press kit, and event calendar

    • Managed and created content for blog posts

    • Highlighted upcoming performances with custom landing pages

  • Managed email correspondence and publicity, including negotiations with presenters and venues, creating newsletter content for subscribers, event announcements, and press releases

  • Created social media strategy across four platforms (Facebook, Twitter, Instagram, YouTube), with content emphasizing a personal connection with our fans

  • Maintained subscriber mailing list

  • Designed extensive array of media including web graphics, posters, and concert programs

  • Planned and performed concerts with a focus on sharing music with diverse audiences

    • Classical showcase at SXSW Music Festival

    • String Circle” - an original collaboration with dance, choreography, costume design, and film students and faculty from the College of Fine Arts at the University of Texas

    • Continuing education classes and open rehearsals

    • School concerts for hundreds of students through Austin Chamber Music Center, Chamber Music in Public Schools, and Texas Performing Arts

  • Performed with the Miró Quartet, Anton Nel, Robert McDonald, Ballet Austin, Austin Chamber Music Center, Texas Performing Arts, and others.

  • Coached ensemble and orchestral repertoire classes as an Academic Assistant to the Miró Quartet at the University of Texas

  • Cultivated relationships with donors, faculty members, presenters, mentors, and fans through regular correspondence and meetings

Alkali Ensemble (2013-2017)

Cellist

  • Planned and produced itineraries for residencies and concert tours

  • Created a curriculum for educational residencies and presentations, including workshop structure and teaching points

  • Performed and taught in educational residencies in the U.S. and abroad

    • Daily classes on topics ranging from improvisation to performing without a conductor

    • Performances with students of pop, jazz, classical, and original music

  • Served as copy editor for written materials

 
 
 

Skills and Courses

 

Proficient in full Microsoft Office Suite
Experienced in Adobe Photoshop, Illustrator, and InDesign
Experienced in Squarespace and WordPress content management systems
Basic experience with Google Analytics and SEO best practices
Fluent in both Windows and Mac operating systems
Basic working knowledge of HTML and CSS
Basic video creation and editing with iMovie, Final Cut Pro, and Adobe Premiere
 

FA 350 - Arts Administration and Community Service (2016)
FA 381 - Fundraising in the Arts (2015)
UT Continuing Education - Adobe Illustrator Training Course (2019)

 
 

Education

 

The University of Texas at Austin

Artist Diploma in Chamber Music Performance, 2016
 - Young Professional String Quartet in Residence

Rice University

Master of Music in Cello Performance, 2014
Bachelor of Music in Cello Performance, 2011 (cum laude)

Volunteer and Professional Organizations

 

Austin Emerging Arts Leaders
 

The Hispanic Alliance

Draylen Mason Fellowship Program Community Advisory Board